The bike that started it all, the Electra Cruiser has been turning heads for over 25 years. What started as a love affair with biking, art and design turned into a collection of the most beautiful, fun-to-ride bikes on the planet. We opened up the frame geometry, making a more ergonomic ride perfect for cruises to the beach, to the store, or to nowhere in particular. You can choose from the meticulously designed Fashion or Attitude Cruisers, our classic Cruiser, Cruiser Lux or Lux Fat Tire bike.