Individuality comes standard. This is the bike that started it all. We launched the company on the idea that we could improve an American classic. So we opened up the frame geometry, moved the pedals forward, relaxed the seat angle and gave the entire body some breathing room. The result was a less clunky, more ergonomic ride that features our patented Flat Foot Technology^®. And then we dialed it in with our signature Electra style and attention to detail. These are the bikes that truly let you express your style and personality. Choose from a completely designed Fashion or Attitude Cruiser, or one of the great colors of the classic Cruiser, Cruiser Lux or Lux Fat Tire bike. Once you’ve decided on your bike, check out Electra apparel and accessories for more ways to customize your ride.