Bikes are not toys
This may go without saying, but a bicycle is not a toy. While the prices of big box stores may seem enticing, these bikes are often poorly designed and were not assembled by certified mechanics. A bike that may seem “pretty” or “cool” standing next to the toothpaste aisle will often not retain resale value or remain functional for a younger sibling, and is ultimately a bad investment. Trek bikes are engineered and crafted by people who care about bikes and their riders. In the end, a good rule of thumb is that you should never buy a bike where you buy your cereal.